Most popular categories for online purchases in India 2024

Most popular categories for online purchases in India as of September 2024

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Source

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Number of respondents

4,032 respondents

Age group

18-54 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these items have you bought online in the past 12 months?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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Statistics on " B2C e-commerce in India "

Other statistics that may interest you B2C e-commerce in India

Market overview

5

Online retail

4

B2C services

6

Key players

7

Consumer behavior

5

Further related statistics

9
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