U.S. consumers' reasons for clothing brand loyalty 2017

Published by
Alexander Kunst,
Dec 20, 2019
This statistic shows the results of a survey conducted in the United States in 2017 on reasons for clothing brand loyalty. Some 77 percent of respondents stated that they usually keep buying the same clothing brands because they like the style.
The Survey Data Table for the Statista survey Stationary Fashion Retail in the United States 2017 contains the complete tables for the survey including various column headings.

Why do you keep buying the same brands?

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Number of respondents

544 respondents

Age group

18 to 69 years

Special properties

respondents who keep buying the same clothing brands

Supplementary notes

Multiple Answers were possible.

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