This statistic shows the results of a survey conducted in the United Kingdom in 2017 on the brand awareness for rum. Some 77 percent of respondents stated that they know Captain Morgan at least by name. The Survey Data Table for the Statista survey "Alcoholic Beverages in the United Kingdom 2017" contains the complete tables for the survey including various column headings.
Which of the following rum brands do you know (at least by name)?
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (September 5, 2017). Which of the following rum brands do you know (at least by name)? [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/forecasts/747213/brand-awareness-for-rum-brands-among-consumers-in-the-uk
Statista. "Which of the following rum brands do you know (at least by name)?." Chart. September 5, 2017. Statista. Accessed August 24, 2024. https://www.statista.com/forecasts/747213/brand-awareness-for-rum-brands-among-consumers-in-the-uk
Statista. (2017). Which of the following rum brands do you know (at least by name)?. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/forecasts/747213/brand-awareness-for-rum-brands-among-consumers-in-the-uk
Statista. "Which of The following Rum Brands Do You Know (at Least by Name)?." Statista, Statista Inc., 5 Sep 2017, https://www.statista.com/forecasts/747213/brand-awareness-for-rum-brands-among-consumers-in-the-uk
Statista, Which of the following rum brands do you know (at least by name)? Statista, https://www.statista.com/forecasts/747213/brand-awareness-for-rum-brands-among-consumers-in-the-uk (last visited August 24, 2024)
Which of the following rum brands do you know (at least by name)? [Graph], Statista, September 5, 2017. [Online]. Available: https://www.statista.com/forecasts/747213/brand-awareness-for-rum-brands-among-consumers-in-the-uk