Favorite rum brands of U.S. rum drinkers 2017
America’s favorite rums are in fact not U.S. based. Among U.S. respondents at the age of 21 and older who drink rum at least once a month, Bacardi rum – with 58% – is the most consumed one. Headquartered in Bermuda, it is produced by the world’s largest family owned spirits company known as Bacardi Limited. This sales volume of one of the world’s leading rum brands amounted to of 17.1 million 9-liter cases in 2018.
According to the aforementioned group of respondents, Captain Morgan ranks second when it comes to most commonly consumed rum brands, with almost half of the respondents regularly opting for this particular rum. This one also generated the third-highest sales volume among the top gin brands worldwide.
Advertisement and rum
In 2013, more than US$80 million were spent on the advertisement of rum in the United States. This figure more or less continued to shrink over the next few years and as of 2018, a total of US$26.4 million were spent on this purpose. When it comes to selection criteria for rum, however, less than 5% of consumers in the U.S. pay heed to advertising and instead mainly rely on the taste.
According to the aforementioned group of respondents, Captain Morgan ranks second when it comes to most commonly consumed rum brands, with almost half of the respondents regularly opting for this particular rum. This one also generated the third-highest sales volume among the top gin brands worldwide.
Advertisement and rum
In 2013, more than US$80 million were spent on the advertisement of rum in the United States. This figure more or less continued to shrink over the next few years and as of 2018, a total of US$26.4 million were spent on this purpose. When it comes to selection criteria for rum, however, less than 5% of consumers in the U.S. pay heed to advertising and instead mainly rely on the taste.
