11% of U.S. respondents at the age of 21 and older consume vodka two or three times per month. The distilled alcoholic beverage made primarily of water and ethanol is consumed everyday by 4% of the respondents, 9% drink it once a week. 7% of the respondents consume vodka once a month.
Advertising for Vodka
The advertising expenditures for vodka have decreased in the past few years: from US$132 million in 2013 to a total of US$83 million in 2018. Broadcast is the preferred medium for advertising, when it comes to Vodka. In 2018, US$52 million were invested in the promoting of vodka via this medium as compared to US$2 million spent on newspaper advertising.
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Statista. (September 5, 2017). How often do you personally drink vodka? [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/forecasts/745790/vodka-drinking-frequency-of-consumers-in-the-united-states
Statista. "How often do you personally drink vodka?." Chart. September 5, 2017. Statista. Accessed November 21, 2024. https://www.statista.com/forecasts/745790/vodka-drinking-frequency-of-consumers-in-the-united-states
Statista. (2017). How often do you personally drink vodka?. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/forecasts/745790/vodka-drinking-frequency-of-consumers-in-the-united-states
Statista. "How Often Do You Personally Drink Vodka?." Statista, Statista Inc., 5 Sep 2017, https://www.statista.com/forecasts/745790/vodka-drinking-frequency-of-consumers-in-the-united-states
Statista, How often do you personally drink vodka? Statista, https://www.statista.com/forecasts/745790/vodka-drinking-frequency-of-consumers-in-the-united-states (last visited November 21, 2024)
How often do you personally drink vodka? [Graph], Statista, September 5, 2017. [Online]. Available: https://www.statista.com/forecasts/745790/vodka-drinking-frequency-of-consumers-in-the-united-states