Importance of trusted brands to U.S. consumers when buying rum 2017

Published by
Alexander Kunst,
Sep 3, 2019
This statistic shows the results of a survey conducted in the United States in 2017 on the importance of trusted brands when buying rum. Some 21 percent of respondents totally agreed with the statement "I only buy rum brands that I trust".
The Survey Data Table for the Statista survey "Alcoholic Beverages in the United States 2017" contains the complete tables for the survey including various column headings.

Please position yourself in regards to the following statements: "I only buy rum brands that I trust" - "When it comes to rum, brands do not matter to me"

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Number of respondents

330 respondents

Age group

21 years and older

Special properties

respondents that drink rum at least once a month

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