U.S. women's reasons to use sex toys 2017
Sex toy ownership in U.S.
Gaining in popularity, the sex toy market’s value is expected rise up to US$31.3 billion in 2020 while, as of 2017, the share of American female consumers at the age of 18 and older who own a sex toy amounts to 65%.
Famous sex toys in the U.S.
Vibrators are usually the first choice when it comes to favorite types of sex toys among American female 18+ respondents who already used sex toys before. This is quite in line with the worldwide trend where vibrators’ sales made up 21.5% of the global sex toy market. Dildos are another popular choice amongst the respondents as 6 out of 10 are in possession of this sex toy type. A smaller number of consumers are into masturbators or strap-ons with 6% of the respondents owning these products.