Favorite garden furniture brands among consumers in the U.S. 2017
When it comes to the most popular brands of garden furniture, Hampton Bay tops the list among the U.S. consumers. About 20% of American respondents who have either garden, balcony, or terrace stated that they have garden furniture from this brand.
Criteria for choosing outdoor furniture
Price is the most important criteria among U.S. millennials when choosing outdoor furniture. Also, as compared to other generations, consumers of this age are more aware of buying an eco-friendly option.
As per the baby boomers, people who were born in the period from 1940s to mid-1960s, they are more concerned with design & price and when it comes to Generation X, style outweighs cost by a slight margin.
Favorite retailer
IKEA is the most famous retailer amongst U.S. consumers at the age of 18+ when it comes to purchase furniture. The Swedish brand is trusted by almost one in 10 respondents in the United States, and it generated an annual revenue of 41 billion euros worldwide in 2019. Second ranks Ashley Furniture followed by Walmart and Amazon.
Criteria for choosing outdoor furniture
Price is the most important criteria among U.S. millennials when choosing outdoor furniture. Also, as compared to other generations, consumers of this age are more aware of buying an eco-friendly option.
As per the baby boomers, people who were born in the period from 1940s to mid-1960s, they are more concerned with design & price and when it comes to Generation X, style outweighs cost by a slight margin.
Favorite retailer
IKEA is the most famous retailer amongst U.S. consumers at the age of 18+ when it comes to purchase furniture. The Swedish brand is trusted by almost one in 10 respondents in the United States, and it generated an annual revenue of 41 billion euros worldwide in 2019. Second ranks Ashley Furniture followed by Walmart and Amazon.
