Favorite barbecue sauce brands among consumers in the United States 2017
Sweet Baby Ray’s is the most popular barbecue sauce amongst U.S. consumers with more than half of American respondents purchasing this sauce on a regular basis, as per this Statista Study. There is a tie between Kraft Original and KC Masterpiece for the second place with more than one third of the U.S. respondents prefer to enhance the taste of their grilled meat with these sauces, respectively.
While Heinz might be the most familiar barbecue sauce brand among U.S. consumers, the ketchup giant ranks fourth when it comes to the actual purchasing frequency of BBQ sauces in the States. This consumer behavior differs from Germany where BBQ enthusiasts prefer to have ketchup with barbecue.
As compared to 2015, the sale of barbecue sauce increased by 6.5 percent in the U.S. in 2016 and it is expected that the retail sales of barbecue sauces will generate close to US$920 million in the United States in 2021.
While Heinz might be the most familiar barbecue sauce brand among U.S. consumers, the ketchup giant ranks fourth when it comes to the actual purchasing frequency of BBQ sauces in the States. This consumer behavior differs from Germany where BBQ enthusiasts prefer to have ketchup with barbecue.
As compared to 2015, the sale of barbecue sauce increased by 6.5 percent in the U.S. in 2016 and it is expected that the retail sales of barbecue sauces will generate close to US$920 million in the United States in 2021.
