About one third of consumers in the UK aged 18 and older who read and bought a book within the last 12 months have at least one e-reading device in their household while more than 25% of the respondents even possess multiple electronic reading devices.
The United Kingdom is one of the most lucrative markets for electronic device publishers. It has a higher eBook revenue per capita than e.g., Germany and Hong Kong and it is also the biggest European e-Publishing market.
When it comes to e-reading devices, Amazon’s Kindle is by far the most popular choice. It was one of the best-selling products on Amazon Prime Day in the United Kingdom in 2019. Regarding the generational distribution in terms of ownership of e-reading devices in the UK, it is usually millennials who possess these items, followed by baby boomers.
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Statista. (August 1, 2017). Is there an e-reading device in your household? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/forecasts/739645/share-of-uk-households-with-e-reading-devices
Statista. "Is there an e-reading device in your household?." Chart. August 1, 2017. Statista. Accessed December 22, 2024. https://www.statista.com/forecasts/739645/share-of-uk-households-with-e-reading-devices
Statista. (2017). Is there an e-reading device in your household?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/forecasts/739645/share-of-uk-households-with-e-reading-devices
Statista. "Is There An E-reading Device in Your Household?." Statista, Statista Inc., 1 Aug 2017, https://www.statista.com/forecasts/739645/share-of-uk-households-with-e-reading-devices
Statista, Is there an e-reading device in your household? Statista, https://www.statista.com/forecasts/739645/share-of-uk-households-with-e-reading-devices (last visited December 22, 2024)
Is there an e-reading device in your household? [Graph], Statista, August 1, 2017. [Online]. Available: https://www.statista.com/forecasts/739645/share-of-uk-households-with-e-reading-devices