Online penetration rate for the Event Ticket market in the United Kingdom 2028

In 2028, the penetration rate is forecast to significantly decrease in all segments compared to the previous time point. Comparing the three different segments for the year 2028, the segment 'Music Events' leads the ranking with 21.81 percent. Contrastingly, 'Sport Events' is ranked last, with 11.73 percent. Their difference, compared to Music Events, lies at 10.08 percentage points.

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Online penetration rate forecast for the Event Ticket market in the United Kingdom from 2021 to 2028

Characteristic	Music Events	Cinema Tickets	Sport Events
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The event tickets market of the eServices market refers to the online sale and distribution of tickets for various events such as sporting events, music concerts, and cinema showings. The use of digital platforms for ticket sales has made it easier for consumers to purchase tickets from the comfort of their own homes and on the go. The event ticketing market has benefited from the growth of the internet and the increasing use of digital devices, as it provides consumers with a quick and convenient way to secure their event tickets. The market continues to grow as consumers seek more efficient and convenient ways to purchase event tickets.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

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