UK: fashion segment e-commerce users 2021, by age

In 2021, 23.7 percent of the e-commerce users in the United Kingdom's fashion market were between 25 and 34 years of age, making it the biggest age group. While people aged between 25 and 34 were the biggest purchasers in the apparel and bags & accessories market segments, people between 35 and 44 of age bought more shoes than any other age group. The bags & accessories market segment in the United Kingdom had a comparably big share of users between the ages of 18 and 24.

Share of fashion segment e-commerce users in the United Kingdom (UK) in 2021, by age group

Characteristic	18-24 years	25-34 years	35-44 years	45-54 years	55-64 years
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Supplementary notes

Data provided by Statista Market Outlooks are estimates

The eCommerce market segment Bags & Accessories contains various types of bags and accessories. Included are e.g. leather bags, suitcases and purses as well as jewelry, hats, scarves, and gloves, amongst others. The main sales channels in this market segment are online fashion retailers (e.g. Asos, Zalando, Nordstrom) or dedicated luggage retailers such as eBags. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

All figures are estimate. A detailed methodology can be found in the Statista Market Outlook.

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