Over the last two observations, the number of users is forecast to significantly increase in all segments. The trend observed from 2021 to 2029 remains consistent throughout the entire forecast period. There is a continuous increase in the indicator across all segments. Notably, the Food segment achieves the highest value of 14.17 million users at 2029.
Data provided by Statista Market Insights are estimates.
Definition:
The eCommerce Beauty & Personal Care market refers to the online retailing of beauty and personal care products. It includes various products such as skincare, haircare, makeup, fragrances, and personal hygiene items. This market allows consumers to conveniently purchase these products from the comfort of their homes, offering a wide range of options and competitive prices.
Structure:
The market consists out of several parts, namely: Beauty Tech, Cosmetics, Fragrances, Personal Care, Skin Care. For more information on the definitions, please visit the respective market page.
Additional information:
eCommerce Beauty & Personal Care comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (May 2, 2024). Number of Food & Personal Care e-commerce users in Italy from 2021 to 2029, by segment (in millions) [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/forecasts/480523/food-persona-care-e-commerce-users-in-italy-by-segment
Statista. "Number of Food & Personal Care e-commerce users in Italy from 2021 to 2029, by segment (in millions)." Chart. May 2, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/forecasts/480523/food-persona-care-e-commerce-users-in-italy-by-segment
Statista. (2024). Number of Food & Personal Care e-commerce users in Italy from 2021 to 2029, by segment (in millions). Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/forecasts/480523/food-persona-care-e-commerce-users-in-italy-by-segment
Statista. "Number of Food & Personal Care E-commerce Users in Italy from 2021 to 2029, by Segment (in Millions)." Statista, Statista Inc., 2 May 2024, https://www.statista.com/forecasts/480523/food-persona-care-e-commerce-users-in-italy-by-segment
Statista, Number of Food & Personal Care e-commerce users in Italy from 2021 to 2029, by segment (in millions) Statista, https://www.statista.com/forecasts/480523/food-persona-care-e-commerce-users-in-italy-by-segment (last visited December 18, 2024)
Number of Food & Personal Care e-commerce users in Italy from 2021 to 2029, by segment (in millions) [Graph], Statista, May 2, 2024. [Online]. Available: https://www.statista.com/forecasts/480523/food-persona-care-e-commerce-users-in-italy-by-segment
