Market size of children's wear China 2014-2023

In 2023, children's wear sales in China amounted to 252.57 billion yuan, up from 229.89 billion yuan the year before. Like many other childcare-related products, the children’s apparel market is booming in China.

Apparel market overview

Driven by improving living standards, growing disposable income, and changing consumption habits, China’s apparel retail sales have been in an uptrend and were expected to grow further, albeit at a slower rate. Womenswear is the largest apparel sub-sector in China with the sales value of approximately one trillion yuan. However, children’s wear are the fastest growing market segments, well above the total apparel market sales growth rate.


Children’s wear

Although children’s clothing accounted for less than 14 percent of the total apparel market in China as of 2023, the sector is one of the most promising consumer goods markets. The nearly 10 percent growth of children’s apparel sales can be mainly attributed to the increasing per capita spending on childcare-related products rather than the implementation of two-child policy in China. Baby and toddler wear saw the greatest potential within the segment for obvious reasons of being more replaceable and purchased more frequently.