Digital Market Outlook: UK search ad spending growth by device 2028

In 2028, the ad spending growthis forecast to significantly decrease in all segments compared to the previous time point. Consistent with the decreasing trend, the indicator experiences the lowest values across all segments towards the end of the observation period. Particularly noteworthy is the segment Search Advertising Desktop, as it exhibits the lowest value of 4.79 percent.

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Digital search advertising spending growth in the United Kingdom (UK) from 2020 to 2028, by device

Characteristic	Search Advertising Mobile	Search Advertising Desktop
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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Search Advertising, also called search engine advertising (SEA) or paid search advertising, refers to advertisements displayed on search results pages above or next to the organic search results. Brands can create search advertising campaigns. Paying a fee or bidding will give a better ranking each time targeted audiences search and click on the campaign’s ads. These advertisements are usually text based but can be displayed as images or videos where applicable.

Additional information:
Search Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Search Advertising include Google, Bing, Baidu, Amazon, and Alibaba. For more information on the data displayed, use the info button right next to the boxes.

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