The average ad spending per internet user in the 'Banner Advertising' segment of the digital advertising market in the United Kingdom was forecast to continuously increase between 2023 and 2028 by in total 34.6 U.S. dollars (+29.52 percent). After the ninth consecutive increasing year, the indicator is estimated to reach 151.78 U.S. dollars and therefore a new peak in 2028. Notably, the average ad spending per internet user of the 'Banner Advertising' segment of the digital advertising market was continuously increasing over the past years.
Data provided by Statista Market Insights are estimates.Definition: Banner Advertising is one of the first digital advertisements published on the internet. Banner ads allow anyone to advertise on websites, apps, or social media by using attractive images, shapes, and sizes of displays. The main purpose is to direct the traffic of the targeted audience to a specific website. Banner Advertising includes skyscrapers, wallpapers, interstitials, or pop-ups which are usually linked to the advertiser's landing page.
Additional information: Banner Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.
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Statista. (November 21, 2023). Ad spending per internet user of the banner advertising market in the United Kingdom from 2019 to 2028 (in U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/forecasts/462295/banner-ad-revenue-per-internet-user-digital-market-outlook-uk
Statista. "Ad spending per internet user of the banner advertising market in the United Kingdom from 2019 to 2028 (in U.S. dollars)." Chart. November 21, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/forecasts/462295/banner-ad-revenue-per-internet-user-digital-market-outlook-uk
Statista. (2023). Ad spending per internet user of the banner advertising market in the United Kingdom from 2019 to 2028 (in U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/forecasts/462295/banner-ad-revenue-per-internet-user-digital-market-outlook-uk
Statista. "Ad Spending per Internet User of The Banner Advertising Market in The United Kingdom from 2019 to 2028 (in U.S. Dollars)." Statista, Statista Inc., 21 Nov 2023, https://www.statista.com/forecasts/462295/banner-ad-revenue-per-internet-user-digital-market-outlook-uk
Statista, Ad spending per internet user of the banner advertising market in the United Kingdom from 2019 to 2028 (in U.S. dollars) Statista, https://www.statista.com/forecasts/462295/banner-ad-revenue-per-internet-user-digital-market-outlook-uk (last visited December 22, 2024)
Ad spending per internet user of the banner advertising market in the United Kingdom from 2019 to 2028 (in U.S. dollars) [Graph], Statista, November 21, 2023. [Online]. Available: https://www.statista.com/forecasts/462295/banner-ad-revenue-per-internet-user-digital-market-outlook-uk
