Digital Market Outlook: UK banner ad spending growth by device 2028

In 2028, the ad spending growthis forecast to significantly decrease in all segments compared to the previous time point. Comparing the two different segments for the year 2028, the segment 'Banner Advertising Mobile' leads the ranking with 5.37 percent. Contrastingly, 'Banner Advertising Desktop' is ranked last, with 4.34 percent. Their difference, compared to Banner Advertising Mobile, lies at 1.03 percentage points.

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Digital banner advertising spending growth in the United Kingdom (UK) from 2020 to 2028, by device

Characteristic	Banner Advertising Mobile	Banner Advertising Desktop
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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Banner Advertising is one of the first digital advertisements published on the internet. Banner ads allow anyone to advertise on websites, apps, or social media by using attractive images, shapes, and sizes of displays. The main purpose is to direct the traffic of the targeted audience to a specific website. Banner Advertising includes skyscrapers, wallpapers, interstitials, or pop-ups which are usually linked to the advertiser's landing page.

Additional information:
Banner Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

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