Spain: social media ad spending by device

In 2021, total advertising spending for social media in Spain increased again. The ad spending for mobile devices in Spain surpassed one billion U.S. dollars for the first time after increasing by around 200 million since the previous year. Desktop ad spending only increased by around 90 million in the same time. The Statista Consumer Market Outlook estimates that spending on both devices will continue to increase and by 2026 reach 1.7 billion and 834 million U.S. dollars respectively.

Social media advertising spending in Spain from 2017 to 2026, by device (in billion U.S. dollars)

Characteristic	Desktop	Mobile
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Supplementary notes

Data provided by Statista Market Outlooks are estimates

Social Media Advertising includes all ad revenue generated by social networks or business networks such as Facebook, Twitter or LinkedIn. Ads in social networks can appear as sponsored posts within organic content or besides the newsfeed.

Social Media Advertising does not include ads within online games nor revenues generated from membership subscriptions or premium fees.

All figures are estimate. A detailed methodology can be found in the Statista Market Outlook.

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