Industry revenue of “Printing“ in Australia 2011-2023

Over the next few years, the Australia’s printing industry is expected to face challenging times to maintain its current revenue stream, if not adding more. According to Statista’s latest estimates, the industry is likely to register a slight decline in revenue over the next few years. The two largest contributors, advertising and media, have both shifted their bets on digital channels, reducing demand for printing. Preference towards digital contents is undoubtably reshaping the industry dynamics with many legacy print service providers adopting digital platforms. Other revenue component, such as banking forms and retail catalogs, are also in low demand due to the increased prevalence of digital banking and e-commerce.

Digital disruption hurting legacy players

The increase in mobile internet penetration over the years has led to a surge in the demand for digital news contents in Australia. Although this trend has been instrumental for the growth in the advertisement revenue for digital channels, it has an adverse impact on the same for print media and in turn led to the decline in overall market for traditional newspaper printing organizations.