Brazil: e-commerce users 2017-2027

The number of e-commerce users in Brazil has increased consistently in recent years. According to estimates, online shoppers in the South American country will exceed 130 million by 2023. According to Digital Market Insights, forecasts suggest this figure will grow to 147.5 million by 2027.

Number of e-commerce users in Brazil from 2017 to 2027 (in millions)

Characteristic	Number of users in millions
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Supplementary notes

Data provided by Statista Market Outlooks are estimates

The eCommerce market comprises the sale of physical goods via a digital channel to a private end consumer (B2C). This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

All figures are estimate. A detailed methodology can be found in the Statista Market Outlook.

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