Consumers excited to use metaverse by country 2024

As of December 2024, 36 percent of survey respondents in India were excited about using the metaverse. In contrast, only 17 percent of audiences in the United States expressed interest in using the metaverse.

Online users in Germany, South Korea, and Japan were the least excited about the topic. In Japan, that figure was the lowest among all respondents and stood at seven percent.

Share of online users excited about using the metaverse in selected countries in 2024

Characteristic	Share of respondents
India	36%
South Africa	32%
China (Mainland)	28%
Mexico	28%
Brazil	24%
Spain	22%
United Kingdom	20%
Italy	18%
United States	17%
Germany	13%
South Korea	13%
Japan	7%

0%2.5%5%7.5%10%12.5%15%17.5%20%22.5%25%27.5%30%32.5%35%37.5%40%

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Release date

March 2025

More information

Region

Sweden

Survey time period

January 2024 to December 2024

Number of respondents

12,148 - 60,869

Age group

18-64 years

Special properties

residential online population

Supplementary notes

The number of respondents varied depending on the country.

Brazil n=12,153

China (Mainland) n=24,015

Germany n=35,956

India n=24,173

Italy n=12,191

Japan n=12,148

Mexico n=12,180

South Africa n=12,185

South Korea n=12,181

Spain n=12,172

United Kingdom n=24,176

United States n=60,869

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