Vivino: e-commerce sales share globally 2023, by country

Published by Lynn Beyrouthy, Dec 12, 2024

The United States was the biggest market for Vivino in 2023, capturing nearly 27 percent of the global e-commerce sales of the online wine marketplace. The United Kingdom and France followed in second and third place, accounting for 11 percent and 8 percent sales share, respectively. In 2023, Vivino's estimated global e-commerce sales amounted to 389 million U.S. dollars.

Distribution of Vivino's e-commerce sales worldwide in 2023, by territory

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