Survey on popular social networks in Germany 2024, by generation

Published by
Kasia Davies,
Nov 27, 2024

In 2024, the most popular social media network among Generation Z in Germany was Instagram, with a user share of around 77 percent. YouTube and TikTok followed in second place with around 70 and 61 percent user shares respectively. In contrast, among Baby Boomers, Facebook was the most used social media network, with around 57 percent of Boomers using the platform.

Use of social networks in Germany 2024, by generation

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Number of respondents

36,009 respondents

Age group

18-64 years old

Special properties

Respondents who use social media (except instant messaging)

Supplementary notes

Multiple answers were possible.

In the survey, the question was formulated as follows: “Which social media platforms do you use regularly? This does not include instant messengers such as WhatsApp”

The source provides the following information on the definition of generations:

Generation Z: 1995-2012

Millennials: 1980-1994

Generation X: 1965-1979

Baby Boomers: 1946-1964

Citation formats
Use Statista now: unlimited access to all content

Statistics on " Social media in Germany "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Social media in Germany

Overview

7

Social media users

7

Social media activities

5

Influencers

6

Social commerce and social media advertising

8

Further Content: You might find this interesting as well

Topics

Social networks usage in SpainSocial mediaSocial media usage in the UKSocial media usage in Western Europe
Use Statista now: unlimited access to all content
Learn more about how Statista can support your business.