People who bought items due to influencer advertisement Germany 2024, by generation

Published by
Kasia Davies,
Nov 18, 2024

In 2024, around 34 percent of generation Z in Germany made a product purchase after seeing it advertised by an influencer on social media. Purchasing products after seeing them advertised on social media is more popular among younger generations.

Share of people who bought products due to online advertising by influencers and celebrities in Germany in 2024, by generation

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Number of respondents

36,009 respondents

Age group

18-64 years

Supplementary notes

The question was asked in the survey as follows: “Which of these statements about online advertising do you agree with? I have bought products because celebrities or influencers have advertised them. (Multiple answers were possible)”

The source provides the following information on the definition of generations:

Generation Z: 1995-2012

Millennials: 1980-1994

Generation X: 1965-1979

Baby Boomers: 1946-1964

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Statistics on " Influencer marketing in Germany "

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Influencer accounts

6

Influencer marketing in companies

7

Popular influencers

6

International overview

7

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