Finland: cryptocurrency user share 2028

The penetration rate in the 'Cryptocurrencies' segment of the fintech market in Finland was forecast to continuously increase between 2024 and 2028 by in total 3.6 percentage points. After the eleventh consecutive increasing year, the share of (non-)programmatic ad spending in digital ad spending is estimated to reach 34.26 percent and therefore a new peak in 2028. Notably, the penetration rate of the 'Cryptocurrencies' segment of the fintech market was continuously increasing over the past years.

Cryptocurrency user penetration rate in Finland from 2017 to 2028

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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

Cryptocurrencies are digital currencies that use an online ledger with strong cryptography to secure online transactions. Generally, cryptocurrencies are decentralized networks based on blockchain technology – a distributed ledger technology that autonomously records peer-to-peer transactions across decentralized computers without a central authority. Cryptocurrencies are predominantly traded and exchanged cryptocurrency exchanges, neobrokers, and neobanks.

Cryptocurrency networks, cryptocurrency exchanges, neobrokers, and neobanks require digital onboarding of their clients and do not have physical branches to provide consultations and services to their customers. Nevertheless, it is not mandatory for their potential clients to have a smartphone to open an account. The above-mentioned financial entities usually charge a fee for their services, and, given the nature of cryptocurrency trading activities, these platforms can be accessed either via a mobile app or via a desktop website.

Additional Information:

Within our market scope, we focus only on cryptocurrency exchanges, online trading platforms, and neobanks that provide either exclusively B2C or both B2B and B2C services. Key players in this market are Coinbase, Binance & Robinhood.

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