Most popular content followed on social media platforms in Germany in 2024

Most popular content followed on social media platforms in Germany in 2024

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Number of respondents

35,917 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible. The survey did not include messaging apps. 

During the survey, the question was phrased as follows: “In general, which of the following types of contents from influencers / content creators do you like to watch, listen to or read about online?”

As of October 7th, 2024.

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Statistics on " Social media in Germany "

Other statistics that may interest you Social media in Germany

Overview

7

Social media users

7

Social media activities

5

Influencers

6

Social commerce and social media advertising

8
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