Popular content on social media platforms Germany

In 2024, content about film and TV was the most popularly consumed content on social media. Comedy and posts about animals and nature rounded off the top three. Access millions of exclusive survey results with Statista Consumer Insights.

Most popular content followed on social media platforms in Germany in 2024

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Number of respondents

35,917 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible. The survey did not include messaging apps.

During the survey, the question was phrased as follows: “In general, which of the following types of contents from influencers / content creators do you like to watch, listen to or read about online?”

As of October 7th, 2024.

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