DOOH ad spend per capita Europe 2017-2030

The indicator 'Average Ad Spending per Capita' in the 'Digital Out-of-Home Advertising' segment of the advertising market in Europe was forecast to continuously increase between 2024 and 2030 by in total 2.8 Euros (+66.19 percent). After the tenth consecutive increasing year, the indicator is estimated to reach 7.01 Euros and therefore a new peak in 2030.

Average per capita digital out-of-home (DOOH) advertising spending in Europe from 2017 to 2030 (in euros)

Characteristic	Spending in euros
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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Digital Out-of-Home (DOOH) Advertising refers to all advertising revenues from internet-connected out-of-home advertisements in public areas. The Digital Out-of-Home Advertising market includes all ad spending on large outdoor formats, street furniture, transit and transportation, and others.

Additional information:
Digital Out-of-Home (DOOH) Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Digital Out-of-Home Advertising include JCDecaux, Ströer, Focus Media Information, Hakuhodo, Dentsu, Clear Channel Outdoor, and APG SGA. For more information on the data displayed, use the info button right next to the boxes.

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