DOOH ad spend growth Europe 2018-2030

The indicator 'Ad Spending Change' in the 'Digital Out-of-Home Advertising' segment of the advertising market in Europe was forecast to decrease between 2024 and 2030 by in total 8.3 percentage points. This overall decrease does not happen continuously, notably not in 2030. The indicator is estimated to amount to 6.38 percent in 2030.

Change in digital out-of-home (DOOH) advertising spending in Europe from 2018 to 2030

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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Digital Out-of-Home (DOOH) Advertising refers to all advertising revenues from internet-connected out-of-home advertisements in public areas. The Digital Out-of-Home Advertising market includes all ad spending on large outdoor formats, street furniture, transit and transportation, and others.

Additional information:
Digital Out-of-Home (DOOH) Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Digital Out-of-Home Advertising include JCDecaux, Ströer, Focus Media Information, Hakuhodo, Dentsu, Clear Channel Outdoor, and APG SGA. For more information on the data displayed, use the info button right next to the boxes.

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