Thailand: digital media revenue 2023

In 2023, the revenue of the digital media market in Thailand was estimated at 3.5 billion U.S. dollars. The value of such a market has continued to rise throughout the examined period.

Revenue of digital media in Thailand from 2017 to 2023 (in million U.S. dollars)

Characteristic	In million U.S. dollars
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The media market encompasses a diverse array of platforms and channels that facilitate the creation, distribution, and consumption of content, such as news, entertainment, and information. It includes traditional outlets like television, radio, and print publications, as well as digital platforms like social media, streaming services, and online news websites. This market plays a central role in shaping public discourse, cultural trends, and the dissemination of information on a global scale, making it a critical component of modern society.

Structure:

The market consists of several parts, namely Books, Games, Music, Radio & Podcasts, Newspapers & Magazines and TV & Video. These markets encompass digital and traditional revenues.

Additional Information:

The market comprises revenues, users, average revenue per user, penetration rates and advertising spendings. Revenues are generated through purchases, subscriptions, consumer spending or ad spendings. Key players of the market are companies, such as Netflix, Spotify, Activision or Amazon.
Market numbers for all the digital markets can also be found in the Digital Media topic.

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