AVOD revenue worldwide 2027

The global revenue of the AVOD market was forecast to continuously increase between 2024 and 2027 by over 31 percent. After the tenth consecutive increasing year, the revenue is estimated to reach 63.5 billion U.S. dollars, a new peak, in 2027.

Revenue of the ad-supported video-on-demand (AVOD) market worldwide from 2017 to 2027 (in billion U.S. dollars)

Characteristic	Revenue in billion U.S. dollars
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition

AVOD (Advertising-based Video on Demand) refers to the practice of offering video content to viewers for free, with advertisements inserted into the content as a way of monetizing it. AVOD platforms can include streaming services, video sharing sites, and other digital platforms that offer free video content. AVOD advertising can take different forms, including pre-roll ads that play before the content, mid-roll ads that play during the content, and post-roll ads that play after the content. Advertisers can target their ads to specific demographics, interests, or behaviors, and measure their effectiveness through metrics such as viewer engagement, click-through rates, or conversions.

Additional information:

Video on demand advertising comprises advertising spending, users, average revenue per user and penetration. The market only displays B2B spending. Figures are based on music streaming advertising spending and exclude agency commissions, rebates, production costs, and taxes.

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