Indonesia: podcast advertising revenue 2029

The ad spending in the 'Podcasts' segment of the advertising market in Indonesia was forecast to continuously increase between 2024 and 2029 by in total 3.4 million U.S. dollars (+14.14 percent). After the twelfth consecutive increasing year, the indicator is estimated to reach 27.46 million U.S. dollars and therefore a new peak in 2029. Notably, the ad spending of the 'Podcasts' segment of the advertising market was continuously increasing over the past years.

Revenue of podcast advertising in Indonesia from 2017 to 2029 (in million U.S. dollars)

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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Digital Audio Advertising includes all ad revenue generated through pre- and in-stream audio ads that appear in music (music also includes all kinds of radio services) and podcast streaming services. Formats can be single spots, tandem spots, or popular special advertising formats such as presenting, on-air promotions, and infomercials, directly embedded in the audio file or dynamically inserted.

Structure:

Music streaming advertising is ad supported on music-streaming services
Podcast advertising is ad supported for ads placed within podcast channels

Additional information:
Digital Audio Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Digital Audio Advertising include Amazon Music, Apple Music, YouTube Music, Tencent Music, and Spotify. For more information on the data displayed, use the info button right next to the boxes.

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