Most popular luxury brands among millennials and Gen Z UK 2024

Most popular luxury brands among millennials and Gen Z in the United Kingdom (UK) in 2024

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Number of respondents

714 respondents

Supplementary notes

During the survey, the questions were phrased as follows:

Brand popularity: "When it comes to luxury fashion, which of the following brands do you like?"

Sample size for millennials was 411 and 303 for Gen Z.

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Statistics on " Luxury goods industry, Gen Z and millennials "

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Overview

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Brand rankings

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Attitudes towards luxury sector

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Social media interactions

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Purchase channels

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