Importance of luxury/premium products by category among Gen Z in the U.S. 2024

Importance of luxury/premium products by category among Gen Z consumers in the U.S. as of June 2024

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Number of respondents

60,507 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "In which of these product categories do you also buy premium or luxury items?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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Statistics on " Luxury goods industry, Gen Z and millennials "

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Overview

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Attitudes towards luxury sector

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Purchase channels

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