Importance of luxury/premium products by category among Gen Z in the U.S. 2024

Published by
Tugba Sabanoglu,
Sep 25, 2024

Among Gen Z consumers, for 37 percent of U.S. respondents smartphones was the most important luxury/premium product category. The survey was conducted in July 2024, among 60,507 consumers, among which 24 percent was Gen Z.
Find this and more survey data on importance of luxury/premium products by category in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Importance of luxury/premium products by category among Gen Z consumers in the U.S. as of June 2024

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Number of respondents

60,507 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "In which of these product categories do you also buy premium or luxury items?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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Overview

5

Brand rankings

7

Attitudes towards luxury sector

7

Social media interactions

4

Purchase channels

8

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