Radio advertising spending in Portugal 2017-2029

Spending in traditional radio advertising in Portugal from 2017 to 2029

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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Traditional Radio Advertising refers to audio advertising on the program service of a terrestrial radio station or network (terrestrial radio broadcasting and satellite radio services in the U.S. and Canada). It also includes direct (local) advertising, in which advertisers reach out to individual stations, as well as indirect (national) advertising, in which advertisers employ media buying agencies to manage their advertising purchases from individual stations.

Additional information:
Traditional Radio Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

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Statistics on " Advertising in Portugal "

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Overview

6

Traditional media

4

Digital media

5

Advertising and enterprises

4

Advertising companies

5

Leading players

8

Media conglomerates

8

Consumer perception

7
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