Portugal: Radio ad spending 2029

The ad spending in the traditional radio advertising segment of the advertising market in Portugal was forecast to continuously increase between 2024 and 2029 by in total 8.7 million euros, an increase of nine percent. After the ninth consecutive increasing year, the indicator is estimated to reach 105.4 million euros and therefore a new peak in 2029.

Spending in traditional radio advertising in Portugal from 2017 to 2029 (in million euros)

Characteristic	Ad spending in million euros
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:
Traditional radio advertising refers to audio advertising on the program service of a terrestrial radio station or network (terrestrial radio broadcasting and satellite radio services in the U.S. and Canada). It also includes direct (local) advertising, in which advertisers reach out to individual stations, as well as indirect (national) advertising, in which advertisers employ media buying agencies to manage their advertising purchases from individual stations.

Additional information:
Traditional radio advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

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