Peru: apparel buying criteria among consumers 2024

In 2024, the most commonly considered factor when buying clothes among consumers in Peru was quality of the product. That year, 82 percent of Peruvian shoppers selected "quality" as one of the most important aspects when choosing apparel. Ranking a close second, 74 percent of shoppers also indicated that comfort influences their purchase decisions.

Purchase criteria for apparel among consumers in Peru in 2024

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Number of respondents

2,088 respondents

Age group

18-64 years

Special properties

residential online population

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Out of the following, which are the most important aspects when choosing your apparel (e.g., clothing, shoes, bags)?"

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