U.S. Gen Z social network usage 2024, by brand

Published by
Stacy Jo Dixon,
Sep 5, 2024

According to a survey conducted in the United States between July 2023 and June 2024, 65 percent of Generation Z were using Meta's Instagram, and 63 percent were using YouTube. Moreover, 58 percent of Gen Z in the United States were on TikTok, and 56 percent were using Facebook.

Social media usage among Generation Z in the United States as of June 2024, by brand

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Release date

July 2024

Region

United States

Survey time period

July 3, 2023 to June 19, 2024

Age group

18 years and older

Special properties

60,507 respondents across all generations

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Statistics on " Social media and Generation Z in the United States "

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Overview

6

Usage

6

Leading platforms

5

Opinion

8

Advertising

5

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Topics

Social media and Generation Z in the United StatesSocial mediaSocial media usage in the United StatesMobile social media worldwideSocial media usage in the UK
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