U.S. social network users 2024, by generation

Published by
Stacy Jo Dixon,
Sep 5, 2024

According to a survey conducted in the United States between July 2023 and June 2024, Millennials made up 37 percent of social media users in the country. Overall, Generation Z accounted for one quarter of the United States' social media audience, and Generation Z made up 28 percent. Additionally, Baby boomers accounted for just ten percent of users.

Share of social media users in the United States as of June 2024, by generation

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Release date

July 2024

Region

United States

Survey time period

July 3, 2023 to June 19, 2024

Number of respondents

60,507 respondents

Age group

18 years and older

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Statistics on " Social media and Generation Z in the United States "

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Overview

6

Usage

6

Leading platforms

5

Opinion

8

Advertising

5

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Topics

Social media and Generation Z in the United StatesSocial mediaSocial media usage in the United StatesMobile social media worldwideSocial media usage in the UK
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