U.S. Gen Z on influencers and content creators followed 2024, by type

Social media influencers and content creators followed among Generation Z in the United States as of June 2024, by type

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Age group

18 years and older

Special properties

60,507 respondents across all generations

Supplementary notes

Original question: "In general, which of the following types of contents from influencers / content creators do you like to watch, listen to or read about online?" (multi-pick)

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Statistics on " Social media and Generation Z in the United States "

Other statistics that may interest you Social media and Generation Z in the United States

Overview

6

Usage

6

Leading platforms

5

Opinion

8

Advertising

5
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