Malaysia: SVoD penetration rate 2027

The penetration rate of subscription video-on-demand (SVoD) or video streaming market in Malaysia was estimated to reach around 12 percent in 2023. Statista Market Insights forecasted that the penetration rate of the SVoD market will continue to grow and reach more than 15 percent by 2027.

Penetration rate of subscription video-on-demand (SVoD) market in Malaysia from 2017 to 2027

Characteristic	Penetration rate
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Subscription-based Video-on-Demand services (Subscription-VoD or SVoD), e.g. Netflix and Amazon Prime Video, offer unlimited access to their content libraries for a monthly subscription fee. Movies and TV series can be streamed to various supported connected devices. The SVoD market does not include ad-supported services, pay-per-view offerings or services that require a pay-TV subscription (e.g. HBO Go).

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