U.S. Gen Z attitudes toward online advertising 2024

Published by
Stacy Jo Dixon,
Sep 5, 2024

According to a survey conducted in the United States between July 2023 and June 2024, 38 percent of Generation Z respondents reported to be often annoyed by advertising on the internet. Additionally, 34 percent said they did not mind online advertising if they received free content in return.

Attitudes towards online advertising according to Generation Z in the United States as of June 2024

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Age group

18 years and older

Special properties

60,507 respondents across all generations

Supplementary notes

Original question: "Which of these statements about online advertising do you agree with?" (multi-pick)

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Statistics on " Social media and Generation Z in the United States "

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Overview

6

Usage

6

Leading platforms

5

Opinion

8

Advertising

5

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Topics

Social media and Generation Z in the United StatesSocial mediaSocial media usage in the United StatesMobile social media worldwideSocial media usage in the UK
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