Reach of social media advertising Nordics

The reach by social network in the 'Social Media Advertising' segment of the advertising market in Nordics was forecast to continuously increase between 2024 and 2029 by in total 2.4 million users (+10.34 percent). After the twelfth consecutive increasing year, the reach by social network is estimated to reach 25.56 million users and therefore a new peak in 2029. Notably, the reach by social network of the 'Social Media Advertising' segment of the advertising market was continuously increasing over the past years.

Find further information concerning the average ad spending per internet user in the 'Search Advertising' segment of the advertising market in the United Kingdom and the ad spending in the 'Out-of-Home Advertising' segment of the advertising market in China.

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Reach of social media advertising in the Nordics from 2017 to 2029 (in millions)

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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.

Additional information:
Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.

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