The average ad spending per capita in the 'Social Media Advertising' segment of the advertising market in Iceland was forecast to continuously increase between 2024 and 2030 by in total 103.5 U.S. dollars (+63.63 percent). After the twelfth consecutive increasing year, the average ad spending per capita is estimated to reach 266.14 U.S. dollars and therefore a new peak in 2030. Notably, the average ad spending per capita of the 'Social Media Advertising' segment of the advertising market was continuously increasing over the past years.
Data provided by Statista Market Insights are estimates.Definition: Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.
Additional information: Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.
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Statista. (October 29, 2024). Per capita social media advertising spending in Iceland from 2018 to 2030 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/forecasts/1490320/per-capita-social-media-ad-spend-iceland
Statista. "Per capita social media advertising spending in Iceland from 2018 to 2030." Chart. October 29, 2024. Statista. Accessed November 23, 2024. https://www.statista.com/forecasts/1490320/per-capita-social-media-ad-spend-iceland
Statista. (2024). Per capita social media advertising spending in Iceland from 2018 to 2030. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/forecasts/1490320/per-capita-social-media-ad-spend-iceland
Statista. "Per Capita Social Media Advertising Spending in Iceland from 2018 to 2030." Statista, Statista Inc., 29 Oct 2024, https://www.statista.com/forecasts/1490320/per-capita-social-media-ad-spend-iceland
Statista, Per capita social media advertising spending in Iceland from 2018 to 2030 Statista, https://www.statista.com/forecasts/1490320/per-capita-social-media-ad-spend-iceland (last visited November 23, 2024)
Per capita social media advertising spending in Iceland from 2018 to 2030 [Graph], Statista, October 29, 2024. [Online]. Available: https://www.statista.com/forecasts/1490320/per-capita-social-media-ad-spend-iceland