Per capita social media ad spend Sweden

Average ad spending per capita in the social media advertising segment of the advertising market in Sweden was forecast to continuously increase between 2024 and 2029 by in total 51.9 U.S. dollars (+48.24 percent). After the twelfth consecutive increasing year, the indicator is estimated to reach 159.51 U.S. dollars and therefore a new peak in 2029. Notably, the average ad spending per capita of the social media advertising segment of the advertising market was continuously increasing over the past years.

Per capita social media advertising spending in Sweden from 2017 to 2029

Characteristic	Spending in U.S. dollars
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:
Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.

Additional information:
Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.

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