In Europe, the penetration rate of free ad-supported streaming TV services is forecast to increase significantly. Out of the selected regions, the majority of FAST users came from Central and Western Europe, with a user share of 19.8 percent in 2023. In contrast, the penetration rate in Eastern Europe amounted to 13.7 percent that year.
Penetration rate of free ad-supported streaming TV (FAST) in Europe from 2017 to 2027, by region
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Penetration rate of free ad-supported streaming TV (FAST) in Europe from 2017 to 2027, by region
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Data provided by Statista Market Insights are estimates.
Definition:
Free ad-supported streaming TV (FAST) refers to a television service that is available to viewers at no cost, but is supported by advertising revenue. These services typically provide access to a range of TV channels, which are made available to viewers for free in exchange for watching advertisements. Such services have become increasingly popular in recent years, with many viewers opting to use them as an alternative to traditional paid TV services. Contrary to Advertising Video-on-Demand (AVOD) refers to streaming services that offer their viewers the option to watch any content in their video library on demand in exchange for watching ads, FAST offers linear channels that are supported by advertisements. In other words, FAST operates like traditional linear TV. Instead of specific content, users choose which channels they would like to watch.
Additional Information:
The market comprises revenues, users, average revenue per user, and penetration rates. Revenues are generated through ad spendings. Key players in the market are companies, such as Pluto TV, Tubi or Roku Channel
Statista has been my savior on several occasions.
The site is easy to maneuver and the data is in a format that can
go right into a report or presentation.
Do you have any questions about our business solutions?
We provide you with detailed information about our Professional Account.
Use Statista now:
unlimited access to all content
Learn more about how Statista can support your business.
Statista. (August 21, 2024). Penetration rate of free ad-supported streaming TV (FAST) in Europe from 2017 to 2027, by region [Graph]. In Statista. Retrieved January 23, 2025, from https://www.statista.com/forecasts/1488388/fast-penetration-europe-by-region
Statista. "Penetration rate of free ad-supported streaming TV (FAST) in Europe from 2017 to 2027, by region." Chart. August 21, 2024. Statista. Accessed January 23, 2025. https://www.statista.com/forecasts/1488388/fast-penetration-europe-by-region
Statista. (2024). Penetration rate of free ad-supported streaming TV (FAST) in Europe from 2017 to 2027, by region. Statista. Statista Inc.. Accessed: January 23, 2025. https://www.statista.com/forecasts/1488388/fast-penetration-europe-by-region
Statista. "Penetration Rate of Free Ad-supported Streaming Tv (Fast) in Europe from 2017 to 2027, by Region." Statista, Statista Inc., 21 Aug 2024, https://www.statista.com/forecasts/1488388/fast-penetration-europe-by-region
Statista, Penetration rate of free ad-supported streaming TV (FAST) in Europe from 2017 to 2027, by region Statista, https://www.statista.com/forecasts/1488388/fast-penetration-europe-by-region (last visited January 23, 2025)
Penetration rate of free ad-supported streaming TV (FAST) in Europe from 2017 to 2027, by region [Graph], Statista, August 21, 2024. [Online]. Available: https://www.statista.com/forecasts/1488388/fast-penetration-europe-by-region
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.