FAST penetration Europe 2027

The penetration rate of free ad-supported streaming TV services in Europe was forecast to continuously increase between 2024 and 2027, peaking at 21.8 percent. By contrast, in 2017, 7.1 percent of people in Europe used FAST platforms, such the Roku Channel, Freevee, and Samsung TV Plus.

Penetration rate of free ad-supported streaming TV (FAST) in Europe from 2017 to 2027

Characteristic	Penetration rate
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

Free ad-supported streaming TV (FAST) refers to a television service that is available to viewers at no cost, but is supported by advertising revenue. These services typically provide access to a range of TV channels, which are made available to viewers for free in exchange for watching advertisements. Such services have become increasingly popular in recent years, with many viewers opting to use them as an alternative to traditional paid TV services. Contrary to Advertising Video-on-Demand (AVOD) refers to streaming services that offer their viewers the option to watch any content in their video library on demand in exchange for watching ads, FAST offers linear channels that are supported by advertisements. In other words, FAST operates like traditional linear TV. Instead of specific content, users choose which channels they would like to watch.

Additional Information:

The market comprises revenues, users, average revenue per user, and penetration rates. Revenues are generated through ad spendings. Key players in the market are companies, such as Pluto TV, Tubi or Roku Channel

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