E-commerce OTC Pharmaceuticals: users by segment Latin America 2024

Vitamins and minerals is the category with the largest number of users in the e-commerce over-the-counter (OTC) pharmaceuticals market in Latin America, with close to 70 million users. The category of hand sanitizers follows, with nearly 55 million users. In contrast, analgesics account for approximately 27 million users.

Number of users in the e-commerce over-the-counter (OTC) pharmaceuticals market in Latin America in 2024, by segment (in millions)

Characteristic	Number of users in millions
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The e-commerce OTC Pharmaceuticals market refers to the online sales of over-the-counter (OTC) pharmaceutical products, which are medications that can be purchased without a prescription. These products include pain relievers, cold and flu medications, allergy medications, digestive aids, and more. The market encompasses the digital platforms and websites where consumers can purchase these products directly from the manufacturers, distributors, or retailers, without the need for a doctor's prescription.

Structure:

The market consists out of several parts, namely: analgesics, cold and cough remedies, digestives and intestinal remedies, hand sanitizer, incontinence, skin treatment, vitamins and minerals. For more information on the definitions, please visit the respective market page.

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