Purchase criteria for apparel in Indonesia 2023

Published by Hanadian Nurhayati-Wolff, Jul 3, 2024

In 2023, quality and comfort were the most frequently considered factors when purchasing clothes among Indonesia consumers, as stated by 85 percent of respondents. In comparison, 13 percent of respondents stated that animal welfare was the most important factor to consider when purchasing apparel products.

Purchase criteria for apparel among consumers in Indonesia in 2023

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Number of respondents

1,050 respondents

Age group

18-54 years

Special properties

residential online population

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Out of the following, which are the most important aspects when choosing your apparel (e.g., clothing, shoes, bags)?"

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Statistics on " Apparel and footwear market in Indonesia "

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Overview

5

International trade

4

Apparel

5

Footwear

5

Sales channels

7

Consumer behavior

4

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Apparel and footwear market in IndonesiaFMCG market in IndonesiaCosmetics and personal care market in IndonesiaMakeup market in IndonesiaConsumer shopping behavior in Indonesia
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