Distribution of ad spending in Central America 2024, by medium

Published by
J. G. Navarro,
Jun 25, 2024
In 2024, digital channels accounted for an estimated 63.6 percent of Central America's advertising spending. TV ranked second with a 13.3-percent share of the region's total ad revenues.

Distribution of advertising spending in Central America in 2024, by medium

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Supplementary notes

Percentage points exceeding 100 are probably due to rounding.

Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war.

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Overview

8

United States

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Canada

8

Mexico

8

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Topics

Advertising and marketing in Central America Digital retail media advertising in Latin AmericaE-commerce in Central AmericaCosta RicaStartups in Central America
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