Advertising spending in Central America 2024, by country

Published by
J. G. Navarro,
Jun 25, 2024
In 2024, Central America's advertising spending will amount to an estimated 1.57 billion U.S. dollars, of which over 453 million dollars (or nearly 30 percent) will be invested in Costa Rica's ad market. Panama and Guatemala followed with forecast ad revenues of 350.7 million and 315.3 million dollars, respectively.

Advertising spending in Central America in 2024, by country (in million U.S. dollars)

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Supplementary notes

Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war.

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United States

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Topics

Advertising and marketing in Central America Digital retail media advertising in Latin AmericaE-commerce in Central AmericaCosta RicaStartups in Central America
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