U.S. direct mail ad spend 2017-2029

In 2024, direct mail advertising spending in the United States will reach an estimated 20.38 billion U.S. dollars, up 2.7 percent from 19.85 billion dollars a year earlier. The annual figure was forecast to continue to rise as the decade unfolds, surpassing 22 billion dollars by 2029.

Direct mail advertising spending in the United States from 2017 to 2029 (in billion U.S. dollars)

Characteristic	Ad spending in billion U.S. dollars
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Supplementary notes

* Forecast.

Data provided by Statista Market Insights are estimates.

Definition:

Direct Mail Advertising spending refers to the budget invested by advertisers in direct mail marketing campaigns that involve sending physical promotional materials, such as brochures, catalogs, and letters, directly to targeted recipients by mail. This type of spending covers various ad spending associated with the distribution of direct mail marketing.

Additional information:

Direct Mail Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

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